At-Tasyri': Jurnal Hukum dan Ekonomi Syariah

Critical Analysis of Islamic Digital Marketing as Business Strategy: Study at the Cianjur Grilled Fish Restaurant

May Shinta Retnowati, Daud Sukoco, Sri Firda Rahmi Aliya Putri — Sun, 26 May 2024 12:53:22 +0000

The development of information and communication technology was increasingly. Which can be used as one of the media in efforts to develop business ventures. One form of technological innovation is in the form of promoting products produced through digital marketing strategies by utilizing social media by using Islamic Marketing. The purpose of this study is to find out and analyze the use of digital marketing through social media as marketing strategy at the Cianjur grilled fish restaurant as an effort to develop business at the restaurant. This type of research is using qualitative descriptive analysis approach. The research data is in the form of primary data obtained through interviews with one of the managers at the Cianjur grilled fish restaurant who has used digital marketing to market their products and has succeeded in increasing sales turnover, while secondary data is obtained from journals, books and literature studies related to digital marketing for business people. The conclusion that can be drawn from the results of this study is that the use of digital marketing strategies through social media is very influential on business development in Cianjur grilled fish restaurants, because the application of digital marketing causes businesses to be recognized more quickly by the public so that this becomes one of the factors for business development as a whole fast

Asuransi Ketenagakerjaan dan Penjaminan Keselamatan Kerja

Agustina Irwani, Yulia Astuti, Muhammad Aji Purwanto — Mon, 27 May 2024 01:35:18 +0000

Work safety refers to the physiological-physical and psychological conditions of workers resulting from the work environment provided by the company. Islam also requires a company to provide safety guarantees to protect and maintain the health and safety of workers. The research method used in this journal is a research library study which is a library study, meaning that information is collected through the use of library sources. Work safety is the protection of workers to guarantee the basic rights of workers/laborers and guarantee equality of opportunity and treatment without discrimination on any basis to realize the welfare of workers/laborers and their families while still paying attention to developments in the business world. Objectives and factors of occupational safety. The essence and objectives of occupational safety greatly influence the work effectiveness of the workforce and also influence the production efficiency of a company, thereby influencing the level of productivity achieved.

Tinjauan Fikih Muamalah Terhadap Zakat Produktif Dan Wakaf Produktif Dalam Menjalankan Fungsi Sosial

Alvan Fathony, Saifuddin — Sat, 15 Jun 2024 14:57:04 +0000

Zakat produktif dan wakaf produktif merupakan instrumen keuangan Islam yang bertujuan untuk memanfaatkan dana keagamaan secara produktif guna meningkatkan kesejahteraan sosial. Tulisan ini menyajikan tinjauan fikih muamalah terhadap kedua konsep tersebut, serta menganalisis peran dan implikasi mereka dalam menjalankan fungsi sosial dalam masyarakat. Dengan menggali prinsip-prinsip hukum Islam yang mendasari zakat produktif dan wakaf produktif, penelitian ini mengidentifikasi kontribusi potensial mereka dalam membantu mengatasi masalah kemiskinan, ketimpangan ekonomi, dan meningkatkan kualitas hidup masyarakat

Strategi Optimalisasi Fundraising dan Distribusi Program Jombang Sinergi Tanggap Bencana di BAZNAS Jombang untuk Meringankan Korban Bencana Alam

Amin Awal Amarudin, Ichda Choirun Nisak, Ashlihah — Tue, 25 Jun 2024 14:36:00 +0000

Program tanggap bencana BAZNAS Kabupaten Jombang menyediakan layanan membantu korban bencana alam. Tujuan dari penelitian ini adalah menjelaskan strategi fundraising dan distribusi serta faktor pendukung dan penghambat program Jombang Sinergi Tanggap Bencana di BAZNAS Kabupaten Jombang. Metode penelitian ini dilakukan dengan menggunakan pendekatan kualitatif, sedangkan analisis datanya menggunakan analisis deskriptif kualitatif model Miles dan Hubberman. Berdasarkan kajian yang telah dilakukan analisis data dapat diambil kesimpulan sebagai berikut. 1) strategi fundraising program jombang sinergi tanggap bencana di BAZNAS Jombang adalah: a) strategi fundraising secara tidak langsung. b) strategi fundraising secara langsung. 2) strategi distribusi program jombang sinergi tanggap bencana di BAZNAS Kabupaten Jombang adalah: melakukan kolaborasi dengan lembaga kebencanaan di lokasi terjadinya bencana.

Kajian Perencanaan dan Pengelolaan SDM Strategis Serta Human Capital Perspektif Ekonomi Islam

Tue, 25 Jun 2024 15:24:17 +0000

Perencanaan dan manajemen sumber daya manusia merupakan pemanfaatan dari sumber daya manusia yang dalam suatu organisasi dengan melakukan aktivitas dengan menjalankan fungsi dari perencanaan dan manajemen seumber daya manusia. Mengenali tenaga kerja sebagai sumber daya manusia yang sangat penting dalam menunjang tujuan perusahaan dan memanfaatkan beberapa fungsi. Penelitian ini bertujuan untuk menguraikan manajemen strategi dan perencanaan sumber daya manusiadan melihat urgensi serta pengembangan berkelanjutannya. Penelitian ini termasuk pada penelitian kualitatif yakni studi literatur. Hasil penelitian menunjukkan bahwa Peran agama sangat diperluakan dalam aktifitas manajemen sumber daya manusia, serta perlu untuk melihat urgensi dan tantangan yang ada demi mewujudkan keunggulan kompetitif dalam suatu perusahaan.

Analisis Implementasi Program Thematic Education Outlet Sebagai Strategi Penguatan Branding Perbankan

Arlinta Prasetian Dewi — Thu, 18 Jul 2024 02:30:36 +0000

This research aims to analyze the extent of success of the thematic education outlet program launched by BNI. The method used is qualitative descriptive by collaborating case studies and literature review. The data obtained will be analyzed in such a way as to produce a conclusion. The research results show that the thematic education outlet program is able to provide a customer experience to encourage the migration of customer transactions towards digital. This program provides a faster, more informative and complete experience as well as easy and comfortable operational access for customers. The concept and services of this program are ultimately effective in encouraging BNI’s rebranding to become a millennial and more digital bank as well as supporting the development of international banking services.